An information problem arose during the session Tuesday: Where did the name for the wireless device BlackBerry originate?
Well, after a bit of researching (on the net, of course) I can find one explanation, which shows up on lots of sites, with no firm citation. Here's Wikipedia's version:
"RIM settled on the name "BlackBerry" only after weeks of work by Lexicon Branding Inc., the Sausalito, California-based firm that named Intel Corp.’s Pentium microprocessor and Apple’s PowerBook. One of the naming experts at Lexicon thought the miniature buttons on RIM’s product looked "like the tiny seeds in a strawberry," Lexicon founder David Placek says. "A linguist at the firm thought straw was too slow sounding. Someone else suggested blackberry. RIM went for it." (From a Bloomberg article by Anthony Effinger).[citation needed]"
Plausible. Likely, I'd say. But true? I don't know. Can anyone find out? Does anyone want to? :+) I'll just leave it out there. Brownie points for posting ANYTHING about this topic.
spk
><>
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment